On this day 137 years ago one of the most successful companies today was incorporated. This company was the first to actively use Marketing to sell their products and gain more market share. It’s Coca Cola. On the 15th of January 1889 the Coca-Cola company was incorporated. We celebrate this iconic drink that gained…
The Coca-Cola bottle, called the “contour bottle” within the company, was created by bottle designer Earl R. Dean and Coca-Cola’s general counsel, Harold Hirsch. In 1915, the Coca-Cola Company was represented by their general counsel to launch a competition among its bottle suppliers as well as any competition entrants to create a new bottle for their beverage that…