Today we celebrate Heinrich Nordhoff’s 127th Birthday. Born on the 6th of January 1899 in Hildesheim, Germany, he built up the Volkswagen company after the 2nd World War and was the man behind the Volkswagen beetles’ success worldwide. In 1948, Nordhoff accepted a British invitation to assume the directorship of VW, which had been revived as a functioning concern by the British under the direction of Ivan Hirst. Nordhoff subsequently guided the company to become the fourth largest automotive company at the time of his death in 1968. He became legendary for turning the Volkswagen Beetle into a worldwide automotive phenomenon; he developed export markets and ultimately manufacturing facilities abroad. He pioneered the idea of constant improvement while keeping the styling the same. He gave liberal benefits to Volkswagen workers and increased pay scales. Within six years of taking over Volkswagen, Nordhoff reduced the number of man-hours to produce a single car by 75 percent, from 400 to 100. His commitment to improving the workmanship at Volkswagen made the Beetle famous for its bulletproof reliability. In 1955, shortly before the Wolfsburg factory celebrated its millionth Volkswagen, Nordhoff was awarded a Federal Service Cross with star. We celebrate this great manager with a Jubilee Beetle …
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I am a member of tree nation and have my own forest. For every photo purchased, I will donate a new tree to tree nation, so in that way we can help to reforest our own beautiful planet (https://tree-nation.com/de/profil/jason-hann).
January 6
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