Levi Strauss was born to a Jewish family in Buttenheim on February 26, 1829, in Germany. In 1847, aged 18, Strauss travelled with his mother and two sisters to the United States to join his brothers Jonas and Louis, who had begun a wholesale dry goods business in New York City called J. Strauss Brother & Co., at 108 Liberty Street in Manhattan. Tailor Jacob W. Davis of Reno, Nevada was one of his customers; in 1871, having invented a way to strengthen work pants using rivets, he went into business with Strauss to mass produce them. The next year, Davis asked Strauss to help him apply for a patent, and the patent (one-half assigned to Levi Strauss & Co.) was issued in 1873. We celebrate the father of the worldwide most popular pair of trousers 189th with an image of his famous Levi’s on a chair…
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