The Coca-Cola bottle, called the „contour bottle“ within the company, was created by bottle designer Earl R. Dean and Coca-Cola’s general counsel, Harold Hirsch. In 1915, the Coca-Cola Company was represented by their general counsel to launch a competition among its bottle suppliers as well as any competition entrants to create a new bottle for their beverage that would distinguish it from other beverage bottles, „a bottle which a person could recognise even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was. We celebrate this design icon with a scale model…
