Horch was a German car manufacturer, which traced its roots to several companies founded in the late 19th and early 20th century by August Horch. It is one of the predecessors of the present day Audi company, which itself resulted from the merger of Auto Union Aktiengesellschaft (AG) and NSU Motorenwerke in 1969. Auto Union AG in turn was formed in 1932, following the merger of Horch, DKW, Wanderer and the original Audi Automobilwerke GmbH Zwickau, established by August Horch in 1910. In 2021, Audi reused the Horch name as a flagship trim level for the Audi A8 in China to compete with the Mercedes-Maybach S-Class. August Horch and his first business partner Salli Herz established the company on November 14, 1899, in the district of Ehrenfeld, Cologne in Cologne. August Horch had previously worked as a production manager for Karl Benz. Three years later, in 1902, he moved the company to Reichenbach im Vogtland. On May 10, 1904, he founded the Horch & Cie. Motorwagenwerke AG, a joint-stock company in Zwickau (Kingdom of Saxony). The city of Zwickau was the capital of the South Western Saxon County and one of Saxony’s industrial centres at that time. We celebrate the foundation with a 1930s Audi Front Type UW Cabriolet …
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May 10
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