Originally marketed as a temperance drink and intended as a patent medicine, Coca-Cola was invented in the late 19th century by John Stith Pemberton in Atlanta. In 1888, Pemberton sold the ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st centuries. The name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The formula of Coca-Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola as a marketing aid because only a handful of anonymous employees know the formula.The drink has inspired imitators and created a whole classification of soft drink: colas. The pharmacist John Pemberton places his first advertisement for Coca-Cola, which appeared in The Atlanta Journal on the 29th May 1886. We celebrate this first advertising campaign with a scale model Chevrolet Bel Air convertible with a Coke bottle …
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May 29
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